MSA University: 238 admissions confirmed through the inbox, up from 24

The short answer. MSA University (October University for Modern Sciences and Arts, in 6th of October City, Egypt) ran its admissions inbox on Helm in the 2026 admissions season. The university confirmed 238 admissions through the inbox. The year before, with staff alone, it was 24. More than half of the messages arrived after office hours, and in July no applicant waited for a person.

In their words

"We confirmed 238 admissions through the inbox. The year before, with staff alone, it was 24. Over half the messages came after hours, and in July nobody waited for a person."

Shady El-Shazly, Head of Digital, MSA University. Approved word for word.

The numbers

• 238 admissions confirmed through the inbox in the 2026 season, by the university's own count.
• 24 the season before, when staff answered alone.
• More than half of the messages arrived outside office hours.
• 0 applicants waited for a person in July.
• 3,838 people wrote in during the 30 days to 20 September 2026, from Helm's logs.

What Helm did

Applicants and parents ask when the question occurs to them, which is often at night. Helm answered the admissions conversations as they arrived, in Arabic and English, and the admissions team stepped in where a person was needed.

What this shows, and what it does not

The 238 were recorded while Helm handled the admissions conversations, and the figure is the university's own count. One season differs from the next in more ways than one, so read it as what happened with Helm in place, not as a number Helm produced alone.

If you run admissions

How Helm works for schools and universities · How a pilot works