The Maker: 5,511 conversations in a month, answered in 12 seconds
A case study. The Maker, the football academy and talent incubator founded by former Egypt captain Ahmed Hossam (Mido), answers parents and players on WhatsApp with Helm: 5,511 conversations in one month, a median reply of 11.8 seconds, 99.9% answered.
The short answer. The Maker is the football talent incubator and academy founded in 2022 by former Egypt captain Ahmed Hossam (Mido). Parents and players write to it on WhatsApp and Instagram, mostly in Arabic and often late at night. Between 23 July and 22 August 2026 Helm handled 5,511 conversations for The Maker, with a median reply of 11.8 seconds, 99.9% answered, and 245 passed to the team because they needed a person.
In their words
"Five thousand conversations some months. In thirty days my team sent ninety-nine messages, and Helm handled the rest. I only see the ones that actually need us."
Ahmed Hossam (Mido), Founder, The Maker. Approved word for word.
The numbers
From Helm's logs for the billing month 23 July to 22 August 2026:
- 5,511 conversations.
- 17,581 messages in, 14,832 replies sent.
- 11.8 seconds median reply.
- 99.9% of conversations answered.
- 245 conversations passed to the team.
- 94.7% of messages written in Arabic.
- 11 p.m. the busiest hour of the day.
What Helm did
Helm answers what parents and players ask about the academies and the league, in Egyptian Arabic and at any hour, and hands a conversation to the team when it needs a decision only a person should make.
What this shows, and what it does not
The figures come from Helm's own logs for one billing month. The number of messages the team sent is Mido's own count. Registrations are counted in the academy's own forms, so they are not reported here.
If you run an academy or a club
How Helm works for football clubs and venues · How a pilot works
Helm builds the workflow that does this work in production, in your channels and your systems.
Start a workflow ↗All posts ↗