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<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>The Helm journal</title><link>https://helm-agents.si/blog/</link><description>Notes from live AI workflow deployments.</description><language>en</language><item><title>What the WhatsApp Business API is, and when a business actually needs it</title><link>https://helm-agents.si/blog/whatsapp-business-api-explained/</link><guid isPermaLink="true">https://helm-agents.si/blog/whatsapp-business-api-explained/</guid><description>The free WhatsApp Business app or the API? What the API is, what Meta asks for before you can send, how templates, messaging limits and pricing work as of October 2026, and when the app is genuinely enough.</description><dc:creator>Youssef Kamal</dc:creator><pubDate>2026-10-15</pubDate></item><item><title>An AI agent for a car dealership that gets «how much?» on Instagram</title><link>https://helm-agents.si/blog/ai-agent-car-dealership-instagram-price-questions/</link><guid isPermaLink="true">https://helm-agents.si/blog/ai-agent-car-dealership-instagram-price-questions/</guid><description>A national car distributor took a median 17.9 hours to answer a customer question, and 65% of questions arrived after hours. What an agent should answer from the price list, what it must hand to a person, and how to measure it.</description><dc:creator>Youssef Kamal</dc:creator><pubDate>2026-10-11</pubDate></item><item><title>Answering the comments under a real estate launch post</title><link>https://helm-agents.si/blog/real-estate-launch-post-comments/</link><guid isPermaLink="true">https://helm-agents.si/blog/real-estate-launch-post-comments/</guid><description>Dozens of people commented «details» under one launch post and none of them got a fact. What a developer should answer in public, what to move to WhatsApp, and how an AI agent turns a comment into a booked viewing.</description><dc:creator>Youssef Kamal</dc:creator><pubDate>2026-10-11</pubDate></item><item><title>Support desk, chatbot builder, agency build or Helm: which one your inbox needs</title><link>https://helm-agents.si/blog/support-desk-chatbot-builder-agency-or-helm/</link><guid isPermaLink="true">https://helm-agents.si/blog/support-desk-chatbot-builder-agency-or-helm/</guid><description>Four ways to deal with an inbox that&#x27;s grown past the team answering it. What each one does, what each one leaves to you, and when Helm is the wrong answer.</description><dc:creator>Youssef Kamal</dc:creator><pubDate>2026-10-11</pubDate></item><item><title>A WhatsApp AI agent for a clinic with several branches</title><link>https://helm-agents.si/blog/whatsapp-ai-agent-multi-branch-clinic/</link><guid isPermaLink="true">https://helm-agents.si/blog/whatsapp-ai-agent-multi-branch-clinic/</guid><description>What an AI agent on a multi-branch clinic&#x27;s WhatsApp should finish on its own, what it must never do, and the one number to judge it by. Written from the clinic desks Helm runs in production.</description><dc:creator>Youssef Kamal</dc:creator><pubDate>2026-10-11</pubDate></item><item><title>Instagram DM and comment automation: what Meta actually allows</title><link>https://helm-agents.si/blog/instagram-dm-comment-automation-rules/</link><guid isPermaLink="true">https://helm-agents.si/blog/instagram-dm-comment-automation-rules/</guid><description>The 24-hour messaging window, the one private reply you get per comment, the seven-day human agent tag and why it is not for bots. The rules that decide whether an Instagram workflow survives its first month.</description><dc:creator>Youssef Kamal</dc:creator><pubDate>2026-09-25</pubDate></item><item><title>What changes on 1 October 2026 for WhatsApp Business pricing</title><link>https://helm-agents.si/blog/whatsapp-pricing-1-october-2026/</link><guid isPermaLink="true">https://helm-agents.si/blog/whatsapp-pricing-1-october-2026/</guid><description>From 1 October 2026 Meta charges per message for service messages and for utility templates sent inside the 24-hour customer service window. What that means for a business running support on WhatsApp, and what it does not change.</description><dc:creator>Youssef Kamal</dc:creator><pubDate>2026-09-25</pubDate></item><item><title>Why your WhatsApp template was rejected, and the fix</title><link>https://helm-agents.si/blog/whatsapp-template-rejected/</link><guid isPermaLink="true">https://helm-agents.si/blog/whatsapp-template-rejected/</guid><description>INCORRECT_CATEGORY, silent re-categorisation from utility to marketing, a body that ends with a variable, missing samples. The rejection reasons we hit most often across a hundred-odd live templates, and what we changed each time.</description><dc:creator>Youssef Kamal</dc:creator><pubDate>2026-09-25</pubDate></item></channel></rss>
